Free Etsy Offsite Ads calculator

See how Etsy Offsite Ads change your profit.

Compare the same sale without Offsite Ads and with the 12% or 15% fee, then see the selling price needed to protect your profit target.

Calculate my Offsite Ads impactCheck the fee methodology
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Etsy fee calculator

Calculate what you keep

Edit the prefilled example or enter your own sale. Your results update as you type.

Prefilled example — change the selling price and costs to start.

  1. 1Enter price
  2. 2Add costs
  3. 3Review results
1. Enter the sale
2. Add your costs
Add discounts, ads, returns, tax on fees, and a target
Order details
Discounts & ads
Returns & tax on fees
Profit target

You collect $30.00 and keep $9.20.

Net profit

$9.20
Net margin30.7%

The margin is comfortable under the assumptions entered.

Collected
$30.00
Etsy fees
−$7.80
Your costs
−$13.00
You keep
$9.20
Break-even item price$17.81
Item price for target profit$33.71

Offsite Ads impact

Compare the same sale if Etsy attributes it to an Offsite Ad.

Without Offsite Ads$13.70
With Offsite Ads$9.20

Profit impact: $4.50

Fee and cost breakdown

Gross revenue
$30.00
Discount
-$0.00
Collected revenue
$30.00
Listing fee
-$0.20
Transaction fee
-$1.95
Payment processing
-$1.15
Regulatory operating fee
-$0.00
Offsite Ads
-$4.50
Entered ad spend
-$0.00
VAT on seller fees
-$0.00
Product cost
-$8.00
Packaging
-$1.00
Shipping
-$4.00
Other costs
-$0.00
Returns reserve
-$0.00
Total fees and costs
-$20.80

This is an estimate. Check the fees and taxes for your Etsy account before setting a price. Your data stays in this browser.

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Worked example

What an Offsite Ads order does to a $30 sale

This example uses Kepivo's US preset with $8 product cost, $1 packaging, and $4 seller-paid shipping. Change every value in the calculator above for your own order.

Estimated profit on the same $30 sale at each Offsite Ads rate
ScenarioOffsite Ads feeNet profitNet margin
Not attributed to Offsite Ads$0.00$13.7045.7%
12% Offsite Ads rate$3.60$10.1033.7%
15% Offsite Ads rate$4.50$9.2030.7%

How Etsy describes the two rates

Etsy currently says attributed orders use a 15% advertising fee when a shop has always made less than $10,000 USD in any consecutive 365-day period. After a shop reaches that threshold, Etsy describes a discounted 12% rate and mandatory participation for the lifetime of the shop.

Etsy also publishes a $100 USD cap on the Offsite Ads fee for one order. Kepivo applies that cap to the US preset and does not invent a fixed conversion for EUR or GBP.

Protect the profit you planned

Enter the profit you want from the order in the advanced section. Kepivo calculates an estimated item price that reaches that target after the fees and costs you entered. Compare that price with what buyers are willing to pay before changing a listing.

Source and limits

How Etsy's Offsite Ads work. Reviewed 29 July 2026.

Kepivo is an estimate, not tax, accounting, or legal advice. Confirm the rate and attributed order total shown in your own Etsy payment account. Kepivo is independent and is not affiliated with or endorsed by Etsy.

Questions

Using the Offsite Ads estimate responsibly

When does Etsy charge an Offsite Ads fee?

Etsy says the fee applies when an order is attributed to an Offsite Ad. Check the Offsite Ads dashboard in your Shop Manager for the status of a specific order.

Does the 12% or 15% fee replace other Etsy fees?

No. The advertising fee is additional to transaction, listing, payment processing, and any other fees that apply to the order.

Can every seller opt out of Offsite Ads?

No. Etsy says shops that have crossed its 10,000 USD threshold in a consecutive 365-day period must participate. Sellers who have never crossed it may be eligible to opt out.

Does Kepivo make pricing decisions for my shop?

No. Kepivo estimates outcomes from the values you enter. Verify your own payment account, taxes, fees, and eligibility before changing a price.